A.O. Smith – Lloyd R. Smith Technology Center

This new A.O. Smith Corporate Technology Center (CTC) is dedicated to developing new energy-efficient products and processes for the corporation. The center operates to provide innovative technologies aggressively and wanted a space both advanced enough to continue its pursuit and that had a structural design that reflected its creative nature.

Inside, the laboratory space percolates with process knowledge that constantly empowers this global leader to reinvent itself. Flexible design prototype, coatings, thermal, analytical, air/water filtration, and bio-safety level 2 foster the development of ideas, solutions, and processes. This outcome is leading-edge solutions for A.O. Smith’s water heaters, boilers, and water purification equipment distributed to commercial and residential users in 60 + countries.

Outside, the sparkling, flowing exterior of metal panels and vertical ribbons of glass creates the desired contemporary aesthetic and optimizes the use of natural daylight. In addition, the project design team accomplished a balance of style, substance, science, and soul by utilizing a modular language throughout the building. 


Milwaukee, WI


43,795 sq. ft.

Services Provided:

Architectural Planning and Design, Structural Engineering, Mechanical Engineering, Plumbing Engineering, Electrical Engineering, Interior Design, Landscape Architecture

Brian Hatzung


Vice President | Director, Live, Work, Play

As Director of our Live, Work, Play Studio and licensed architect, Brian leads a project team of exceptional architectural and engineering professionals. He approaches each project with careful and purposeful attention, using the client’s mission not just as a guide, but as a basis for every decision. As a LEED accredited professional, Mr. Hatzung brings an appreciation and a sensitivity for sustainable design to every building. He has over two decades of experience in a wide variety of building types, including adult daycare and childcare facilities, parking structures, religious environments, animal habitats (zoo), university-level educational facilities, and athletic field facilities. Furthermore, he has developed significant experience in spec warehouse, industrial and manufacturing facilities and in non-profit projects, community centers, and YMCA facilities.