A visionary transformation: expanding UW-Health’s eye clinic to meet growing patient demand

UW Health eye clinic

UW-Health, an academic medical center provider, supports one of the Midwest’s leading ophthalmology research and treatment centers. To better serve its increasing volume of eye health patients, UW-Health planned an expansion to one of its existing eye clinics in the UW-Health East Terrace Drive Medical Center on Madison’s east side. As UW Health’s on-call architect and original building designer, Zimmerman is designing a renovation of eye clinic spaces to accommodate the provider’s expanding program.

Our efforts incorporate guidelines established by UW Health’s brand strategy. The project will renovate 2,718 sq. ft. of space for patients (clinical exam and pharmacy consultation), staff (pharmacy, workroom, lensometry, office and storage), and support functions (patient waiting and restroom).

The project increases the existing number of exam rooms by four and allows for potential future growth into a neighboring space. Having previously assisted UW Health in the development of its interior standards package, our interior design team will also incorporate interior finishes.


Madison, WI


2,718 sq. ft.

Services Provided:

Architectural Planning and Design, Interior Design

Scott Gosnell


Vice President | Director, Healthcare

As the Director of our Healthcare Studio, Scott leads a team of healthcare planning and design experts who are focused in evidence-based design, Lean healthcare design principles, and biophilic design. Before exclusively concentrating his professional efforts on healthcare facility projects, his main areas of focus were in the firm's healthcare and hospitality project categories. This unique combination of experience has resulted in projects that embody an environment of care that values patient experience in quality, brand, convenience, and amenities as well as staff efficiency and well-planned spaces. Scott has been with Zimmerman for nearly 20 years, having joined the firm shortly after earning his Master’s Degree in Architecture from the University of Wisconsin Milwaukee.